Industry: IT Services, Location: DACH + US
How Barracuda MSP Closed More Deals and Lowered Acquisition Costs
Barracuda MSP is the MSP-focused business unit of Barracuda Networks. Their goal is to drive the success of their IT service provider partners by providing industry-leading security and data protection through a specially developed MSP platform, a constant commitment to partner success, and a wealth of channel expertise.
Challenge
“…we had to identify new IT systems house partners in DACH for our sales team, establish new partnerships to increase our revenue goals.”
Barracuda MSP had 4 main problems in its outbound sales process:
- Researching new leads and contacts
- Building a sales pipeline and generating high-quality B2B leads in the IT systems house sector
- Lowering customer acquisition costs (CAC)
- Creating an account-based outbound strategy and implementing and scaling it.
Franziska Lillge
Field Marketing Manager
“I recommend Leadchamps to any sales and marketing team that wants to enrich and qualify their leads on a central platform. It is one of the best solutions I have ever used to support sales teams in lead generation. Within 3 months, we were able to increase the number of our new customer appointments by more than 30%.”
Solution
“Leadchamps helped us find new and high-quality prospects in our target market and increase our lead generation by 30%.“
- With Leadchamps, Barracuda MSP was able to reach 2,500 decision-makers in less than 2 months.
- Leadchamps helped Barracuda MSP optimize and automate their entire outbound sales process.
- Leadchamps enabled Barracuda MSP to manage the entire outbound process, from lead generation to creating various email campaigns and A/B testing to different follow-up emails, all in one place.”
Results
In just 2 months, 2,500 new leads were identified and the following metrics were generated through multichannel B2B outbound campaigns:
- Average open rate of 54%
- Average response rate of 33%
- Conversion rate of 15%
Key Takeaways
- The account-based outbound strategy helped identify decision-makers who were not previously targeted.
- By using a clear customer profile, 2,500 leads were identified that were not previously on Barracuda MSP’s radar.
- By using the right technologies, the entire B2B outbound process was able to scale without the need to hire additional staff.