"Industry: IT Services, Location: DACH + US
How Barracuda MSP Closed More Deals and Lowered Acquisition Costs”
Barracuda MSP is the MSP-focused business unit of Barracuda Networks. Their goal is to drive the success of their IT service provider partners by providing industry-leading security and data protection through a specially developed MSP platform, a constant commitment to partner success, and a wealth of channel expertise.
“…we had to identify new IT systems house partners in DACH for our sales team, establish new partnerships to increase our revenue goals.”
Barracuda MSP had 4 main problems in its outbound sales process:
- Researching new leads and contacts
- Building a sales pipeline and generating high-quality B2B leads in the IT systems house sector
- Lowering customer acquisition costs (CAC)
- Creating an account-based outbound strategy and implementing and scaling it.
“I recommend Leadchamps to any sales and marketing team that wants to enrich and qualify their leads on a central platform. It is one of the best solutions I have ever used to support sales teams in lead generation. Within 3 months, we were able to increase the number of our new customer appointments by more than 30%.”
Franziska Lillge – Field Marketing Manager
“Leadchamps helped us find new and high-quality prospects in our target market and increase our lead generation by 30%.“
- With Leadchamps, Barracuda MSP was able to reach 2,500 decision-makers in less than 2 months.
- Leadchamps helped Barracuda MSP optimize and automate their entire outbound sales process.
- Leadchamps enabled Barracuda MSP to manage the entire outbound process, from lead generation to creating various email campaigns and A/B testing to different follow-up emails, all in one place.”
In just 2 months, 2,500 new leads were identified and the following metrics were generated through multichannel B2B outbound campaigns:
- Average open rate of 54%
- Average response rate of 33%
- Conversion rate of 15%
- The account-based outbound strategy helped identify decision-makers who were not previously targeted.
- By using a clear customer profile, 2,500 leads were identified that were not previously on Barracuda MSP’s radar.
- By using the right technologies, the entire B2B outbound process was able to scale without the need to hire additional staff.