Industry: Digitalization, Location: DACH
How A1 Digital was able to increase their sales pipeline value by €1.5M within 6 months.
A1 Digital focuses its business activities on two areas: industry-specific applications in IoT and cloud-based solutions for information and communication technology.
With scalable cloud and IoT services, A1 Digital is the ideal partner for the digitalization of small and medium-sized businesses.
Secure data centers in Germany, Austria, and Switzerland, industry-specific knowledge, and global partnerships – that’s A1 Digital.
Challenge
“We had to find hard-to-identify leads and completely create a new sales pipeline for our sales team.”
A1 Digital was already one of the industry leaders in the cloud and IoT sector, but the sales team still faced four major challenges:
- Identifying markets that have not yet been tapped and need help with digitalization
- Defining the right account-based strategy for their sales
- Building new sales pipelines for three different regions (Germany, Austria, Switzerland)
- Re-engaging with their own CRM leads.
Optimization Statistics
“The team at LeadChamps are lead generation experts and they are a great asset to our new customer acquisition efforts. Thanks to their solution, our sales team was able to address the right decision-makers with precision in a short time and fill the entire pipeline with high-quality leads.”
– Mario Maglione A1 Digital
Solution
“… Leadchamps enabled us to identify leads that were still undiscovered for us.”
- In 2018, A1 Digital approached Leadchamps to boost their sales efforts.
- Leadchamps allowed A1 Digital to find leads based on the technologies they use and filter them by industry.
- Using these newly identified accounts, an Account Based Outbound campaign was created and centrally orchestrated in a platform with the support of Leadchamps.
Results
Within 6 months, more than 280 qualified sales leads were generated, resulting in a total sales pipeline value increase of €1.5 million.
- More than 280 sales-qualified leads within 6 months
- 1,500+ customer conversations
- Increased the value of the sales pipeline by 1.5 million euros.
