For a business to succeed, it’s essential to generate leads. And any business without leads can hardly manage to exist for long. In the early glorious years of online marketing, all that the marketers had to do to promote their product was to simply create a landing page for it and attract traffic to it through online ads. And all that the visitors had to do was to fill a simple form on the landing page, to become potential leads.
But that was the time when there weren’t too many competitors around, and browsing the web on mobile devices was a thing of the future. The moment more players began to understand digital marketing and wished to tap the free flow of revenue, everything changed. Marketing practices too evolved. Internet users were not just browsing the web on their desktops, but were increasingly using their mobile devices to look up their requirements. This forced online marketers to compete at skyrocketing costs to win the attention of their consumers. And then were born two marketing practices that stood out for their ease-of-use and low investment, and overtook the B2B competition by a significant margin. They were:
· Facebook Lead Ads: Facebook launched the Facebook Lead Ads option in 2015. This option made it easier for users to subscribe as leads with their details automatically captured from Facebook user data. Facebook Lead Ads are estimated to generate an average of 5x leads, with up to 85% drop in the cost of acquisition.
However, despite being highly advanced, marketers still had to manually sync their leads in the database. We will discuss how you can edge past this syncing job later in this article.
· LinkedIn Lead Gen Forms: Just like Facebook, LinkedIn too gives advertisers the ability to generate quality leads using forms pre-filled from LinkedIn user data. Several B2B marketers consider LinkedIn as the best platform to procure quality leads from serious users. Automatically filled forms make this task of securing leads a lot easier.
Is the secret of lead generation in your pocket?
As per a survey in 2017, mobile users account for approximately 50% of web traffic worldwide. It is very clear then that there is a huge audience out there that is browsing mostly via their mobile devices. To tap this enormous potential will mean to direct all marketing efforts with the consumer in mind. Not only that, even Facebook ads recorded 94% of their total revenue coming from mobile users.
Managing forms and data on desktops and laptops solves only one part of the problem. Even though there is a vast number that prefers using mobile devices over desktops, over 18% of marketers are still not giving priority to these users. But businesses can no longer afford to ignore a parallel mobile platform for generating leads. The landing pages for many businesses till date are sort of incompatible with the smaller mobile screens. The small screen problem is also valid for viewing auto form data pages. So, how can this be dealt with? Read on to find the solution.
Automation the answer?
Now coming back to the syncing problem we had discussed earlier. Indeed, you will not be happy doing everything manually despite having so much technology at your disposal. Every subscriber expects an immediate welcome email or similar response within a minute or even faster. The sooner such welcome calls and emails are shot and made, the higher are the chances for a lead to convert. Let our automation solutions come to your rescue. They will instantly populate your database with user details and immediately send out welcome emails upon subscription.
Still unsure about your path? We have just the solution for your problem.
We can help you setting up high converting outreach campaigns on LinkedIn so you can plan your business goals more effectively through a steady filled sales pipeline , accelerate lead generation and measure the success of your Lead Gen activities with just some clicks. We can further help you with latest social selling trends and how you can automate your marketing efforts to get high-quality results without waiting forever.
If companies want to ensure a sustainable growth for their business in a mobile-first world, they should evolve their strategies to consider the latest innovations and shifts in consumer needs.