Industry: Agile software development, Location: DACH
Challenge
Objectbay already had a lead generation system for customer acquisition. With the support of Leadchamps, other channels and strategies were to be identified to solve the following tasks:
- They wanted a central platform to manage all their outbound activities and synchronize data (leads) with their marketing automation hub (Hubspot)
- They wanted to automate their B2B outbound activities as much as possible to increase their hit rates with the existing sales and marketing team, without hiring additional personnel.
- They wanted to identify more potential prospects through data-driven lead generation.
- They wanted to increase their sales output without using additional advertising budget or personnel resources.
Optimization Statistics
“Although we are no longer beginners in the field of lead generation and customer acquisition, with the help of Leadchamps we were able to supplement and optimize our existing sales channels, thereby increasing important sales KPIs within 3 months.”
Hannes Wambach – VP Sales Objectbay
Solution
At first, Objectbay defined a list of criteria for their target audience, such as:
- Title
- Industry
- Company size
- What technology the prospects use
- Which online events their contacts attend
- etc.
“…once everything is set up, working with Leadchamps is extremely efficient and doesn’t take much time.”
Results
Through the support of Leadchamps, Objectbay was able to:
- Fill the sales pipeline with qualified leads without expanding the sales and marketing team.
- Automate manual tasks in the sales team and save resources.
- Generate high-quality leads through data-driven approach without additional advertising budget.