Industry: B2B New Business Agency, Location: DACH
How Colligo introduced Leadchamps as a value-added service and increased their own sales success and that of their customers by 35% within one year.
As a new business agency, Colligo has made it its mission to support your sales team in acquiring new customers and taking care of your existing customers.
Challenge
Colligo has a team of lead generation and telemarketing experts who needed support in qualifying cold leads. The goal was to reduce manual data research and initial outreach calls and quickly reach the right decision-makers.
We were faced with the following tasks:
- Rapid research and qualification of leads
- Use of technology for more efficient top-of-the-funnel activities in our own service area (telemarketing)
- Automation of the sales process to increase appointment rates
- Integration of a lead generation tool into our own operational business.
Optimization Statistics
“We wanted to be able to support our telemarketing experts with more high-quality data and generate more calls without all the effort we have to put into searching for contacts, sending individual emails, and follow-up.”
Agnes Locker, CEO – Colligo
Solution
Leadchamps supported Colligo in the research of new leads within a platform and provided the telemarketing team with immediate access to current data such as phone numbers, email addresses, and LinkedIn profile URLs of prospects.
In addition, Colligo was able to create an additional revenue stream for themselves as a white-label partner of the Leadchamps platform, and increase customer lifetime value for existing customers.
Today, Colligo is one of the key agency partners of Leadchamps and the collaboration is growing rapidly.
Results
In the first year of collaboration, the Colligo team was able to achieve the following successes:
- Efficiency of 65% in contacting the right decision-maker on the first attempt
- Shortening of the sales cycle (appointment generation) by 24%
Important Insights
- Within one year, Colligo was able to not only redesign its own sales process but also increase the efficiency of its telemarketing and lead generation teams.
- Through the whitelabel partnership, Colligo offers a new service to its existing customers, thus increasing its own level of innovation and setting itself apart from the competition.
- The combination of the Leadchamps sales engagement platform and Colligo services resulted in a novel lead generation service that opened up an additional revenue stream for Colligo.